Warm portraits of dynamic entrepreneurs
Commissioned by ad agency ‘Eigen Fabrikaat’, Storylane produced a series of portraits for Visa, for use on their website.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
The modern entrepreneur
To speak to a keen, innovative audience, in these portraits we shed light on todays modern entrepreneur. They work at multiple places, and demand flexibility of the products and services they use. There’s the mutual benefit, now let’s make some cool content.
REFINE THE FORMAT
CREATE COOL FORMATS
Photo and video
The format by Eigen Fabrikaat was clear. Portraits. And in portraits we want to get as close as possible, get in their heads. And use shots that demand our attention. In addition we also took care of the photography, executed by Tim Stet. In a hybrid approach we managed to plan the video and photo shoot on the same day; that saved time and money.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
Everything, including the selection of entrepreneurs, preparations, recordings and edit was done in approximately 3 weeks after we got the first phone call with this request. A challenge, but don’t we secretly all love challenges…
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
The final results were used on the Visa World business card website and re-used as online advertising.