Travel video formats for the best digizine of the world!
The video content shown in iFly Magazine is one of the pillars of our branded content division. The content is widely distributed throughout the world via the online KLM e-magazine itself, in-flight, and various social media channels.
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EVERYTHING STARTS WITH A PLAN
KLM is renowned for its great online social visibility and service. The often-rewarded iFly Magazine (created by Born05) is a vital and leading part of KLM’s daring, long-term content marketing strategy.
REFINE THE FORMAT
CREATE COOL FORMATS
Two Travel Formats
The magazine inspires those who seek new travel destinations. It gives their readers the opportunity to experience a city with an extra flavour. Storylane produces two formats to do so: ‘Little Secrets’ and ‘Inspiring People’.
In ‘Little Secrets’ we reveal the hidden treasures of a city, through the eyes of a local. Which gems have the locals kept as a secret for our readers? The local has a role that balances between a host and a subject. This way we get to know the local not only as a guide, but also as a person.
‘Inspiring People’ gives readers a chance to get to know people with a particular set of gifts and skills that influence our every day life. Distinctive architects, writers, designers, inventors, or marketing pioneers share their life-stories in this profound format.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
Mixing up the content
Out of the gathered content we extract pre-rolls, social videos and short destination videos. By mixing it al up, we get the most content out of the intense and short production time.
50 destinations and counting
The production team on set is small (2 people) and packed with the best that digital cinema has to offer. The journey with Born05 and KLM has reached its 5-year anniversary by now and is still as exciting as the honeymoon; we had the honour to hit more then 50 destinations, worldwide. Every trip was an adventure on it’s own; part of a great, and hopefully everlasting journey.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY