Welcome to cooking class
We are in the midst of a true food revolution! We’re keen to know what we eat, where it’s from and how it’s produced. We now know everyone can cook. But you need some lessons to get through though! Agency 0930 asked us to produce a series of cooking lessons with Dutch power food- and health specialist Rens Kroes. Simple, short and healthy recipes created by one of Holland’s leading foodies.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
60 years of branded content
Allerhande is Albert Heijn’s owned branded content outlet for almost 60 years. Of course, this all started with a magazine. But AH quickly understood that staying connected with your info-hungry customer, one needs service on different platters. With their magazine they managed to associate simple and tasteful cooking to their brand. This asked for an online back up.
REFINE THE FORMAT
CREATE COOL FORMATS
Online Food Inspiration
Before we produced the series with Rens Kroes, about 4 years ago, Albert Heijn decided to start the ‘food inspiration’ formula online. Storylane was asked to develop and produce numerous video formats to inspire and engage their customers. We created the ‘interactive’ cooking class and items like ‘cooking at home’ and passionate stories behind the product in ‘The Vendor’ (De Leverancier).
Authority on food
The fun and instructive videos help people to learn in an entertaining way. This way Allerhande claims their position of being Holland’s most commonly known authority on food.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
The big advantage of online content versus printed content is the direct and clear way of getting a message across. You can’t interpret the recipe differently; because you can actually see it. We enhanced the whole user experience by adding an interactive layer. This way you have more control over the type of content you need.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
The interactive videos were delivered via the Blue Billywig player, Allerhande.nl is known by almost everyone is The Netherlands. With Allerhande, Albert Heijn claimed it’s authority on recipes and food.