Two heroes of a kind
This is a portrait series about entrepreneurs, efficiently produced, effectively delivered.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
Bureau voor Reuring helped Google get in touch with entrepreneurs who should improve their online performance. Storylane was asked to produce content for an online campaign, which promoted a platform and roadshow called “De digitale werkplaats” (the digital workingspace), featuring one-on-one workshops were Googlers advised MKB’ers in 15 minute sessions.
REFINE THE FORMAT
CREATE COOL FORMATS
The idea was pretty straightforward, produce a series of portrait videos about interesting unknown entrepreneurs.
It was slightly formatted by a wide camera setup and a parallel edit of two people per episode.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
All this magic is made by a one man army.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
This content was used before, on and after the roadshow, for display, banners and social channels.