Two heroes of a kind

This is a portrait series about entrepreneurs, efficiently produced, effectively delivered.

BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN

Bureau voor Reuring helped Google get in touch with entrepreneurs who should improve their online performance. Storylane was asked to produce content for an online campaign, which promoted a platform and roadshow called “De digitale werkplaats” (the digital workingspace), featuring one-on-one workshops were Googlers advised MKB’ers in 15 minute sessions.

REFINE THE FORMAT
CREATE COOL FORMATS

The idea was pretty straightforward, produce a series of portrait videos about interesting unknown entrepreneurs.

It was slightly formatted by a wide camera setup and a parallel edit of two people per episode.

MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT

All this magic is made by a one man army.

MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY

This content was used before, on and after the roadshow, for display, banners and social channels.


Client

Category

Human Interest

Length

10 x 3 min

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