Testing new tastes never was this funny!
TBWA is getting serious about online content in the marketing mix for their loyal client Albert Heijn. Through the new channel Appie Today they’re continuously exploring new creative formats and ways of entertaining customers.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
Infotainment is yesterdays news. Let’s focus on the fun and see what we might learn.
REFINE THE FORMAT
CREATE COOL FORMATS
Kids tasting things is cool, let’s add the cultural aspect of getting to know each others food.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
This format is made for efficient execution, we’re pretty sure you can see how.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
In partnership with google, AH is testing every new pilot extensively. This series received an exceptional 12% of finished views, meaning that people love the format and stay tuned. The third episode of this format became the most iconic Dutch ad on Youtube in 2016 (fifth worldwide), according to the YouTube Ads Leaderboard 2016.