For the love of the music
This is a program for those who know that feeling… that feeling of getting lost in a track. When the music takes over mission control. Those who play and produce these songs know it all too well. Maybe it’s why they do what they do.
Trak offers a DJ a chance to talk about that passion, that story behind the music. By taking a detailed look at one song. One track that to them, contains that magic, in every little detail. Let’s dive into the music.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
We were missing a program for Techno fans that actually discusses the music. Endless formats exist about pop music and performers and we know that house tracks can touch listeners deeply. That’s were the passion is in this ever growing music scene, and the roots of it lie with Techno.
REFINE THE FORMAT
CREATE COOL FORMATS
The idea was to keep it straight to the point within a recognisable visual style. A basic table set-up, a pre defined collection of shots and two interviews do the trick.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
The strongly pre defined format makes producing this series a delight. And more importantly, a hobby we can easily manage on the side. Making it possible for us to just go and do this for the fun and the fans.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
We distribute this series around several Techno events. In the weeks before the event, we introduce 3 DJ’s of their line-up, through a series of Facebook posts. DJ’s, the organisation and some early day fanatics share the content, helping the Trak fan base grow bit by bit.