Stories from employee to employee
Employees’ magazine Consultancy firm PwC’s staff work across the world on several spots and in different time zones. Five years ago Storylane introduced a digital solution for the (in those days) bimonthly ‘paper’ newsletter: The PwC Digizine: A rich content and platform-independent digital magazine. We don’t feel the need to explain how significant the digitalisation of the magazine was if you work on a global scale.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
The Digizine is co-created with PwC staff and varies in subjects like: Who are our new colleagues? How are we doing business-wise and what are the main pillars of the strategy?
REFINE THE FORMAT
CREATE COOL FORMATS
Based on a menu of different video formats, every magazine is enriched with short form video portraits, testimonials, event-reports or edited Skype calls. This approach is scalable on the production side and also fun to watch!
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
The grid of the magazine is built in an online tool. In this way new editions are easily reproduced. Because of this editorial co-creation approach the Digizine remains highly valued by its readers.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
The magazine is spread out throughout the whole organisation s a newsletter