The origin of food
Where does our food come from? How is it produced? And what additional substances does it contain? Logical and relevant questions Albert Heijn wants to answer in the long running series De Leverancier (The Vendor), as part of the online platform of Allerhande.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
Allehande: 60 years of branded content
Allerhande is Albert Heijn’s owned branded content outlet for almost 60 years. Of course this all started out in print. But Albert Heijn understood and still understands that staying connected to your customer means keeping up to date. The company pioneered with educational and inspirational online content when none of the others were ready, over 7 years ago.
REFINE THE FORMAT
CREATE COOL FORMATS
In this series ‘the camera’ (the customer) finds a note in the store in a crate, a freezer or on a shelf, next to a product. The note contains 5 questions to the supplier or grower of the product. By having him read these 5 questions out loud, we easily get to know the person behind the job.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
Two talented persons, a camera with a slider and possibly two plain tickets. That’s all you need to make this beautiful series come to life.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
Over 40 episodes of the Leverancier helped establish the Allerhande video platform, with millions of views a year. This is were the supermaket brings relevant and educational content to those of Albert Heijn’s customer, eager to know everything.