Meet Albert, Youtube's cutest new star

Albert the chick from a supermarket is a true, amazing and very touching story of a little chick born from a supermarket egg. Sometimes all you need to do is follow up on a one in a million chance.

BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN

Let’s create a channel for an international audience that delivers them a moment of relief. A moment of cuteness and love. Let’s show the world how amazing every individual animal can be and how much that has to offer us.

REFINE THE FORMAT
CREATE COOL FORMATS

The format is now based on the story of Albert. His father picked him straight of the shelve, and filmed everything from the very start of his live. But he will soon meet friends, other lovable little birds who all have these big adventures in their lives. To be continued…

MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT

Alwyn, the creator of the channel, carries the unique combination of being a first AD on film sets and having a big soft spot for taking care of little animals. So he knows how to tell a story through shots and make animals do exactly what he wants.

MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY

With good news worthy content, all you need to do for starters is inform the right places. The rest of the media will follow up on those first headlines. Than it’s about pleasing your Youtube audience by making subscription easy and delivering episodes as promised, on time, every week in this case. The kick off video got over 40 million views and the Youtube channel got 20K+ subscribers in the first month.


Client

Category

Animal channel

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