Globetrotters share their passion for travelling
The Place to Be
CitizenM has been frequently rewarded for the world’s most trending hotel (Tripadvisor 2013) setting their objective in being ‘the place to be’ for frequent leisure and business travellers around the globe: the Mobile citizens.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
Storylane was asked to develop a series around mobile citizens: Architects, writers, innovators, idealists – you name it.
REFINE THE FORMAT
CREATE COOL FORMATS
Their stories form a nice blend of personal drives and travel philosophies. They turned into ambassadors for citizenM.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
A team of Big Shots Academy makers worked on these edgy portraits. Equipped with a smart format document and briefed by an experienced editor they managed to shoot 4 locations in one day.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
The content is used on different social and inspirational channels, owned by citizenM.