Employees sharing their stories
Unilever demands the very best candidates in every category, function and territory. The brand has to position Unilever as an employer of choice amongst key candidate communities in developed, developing, and emerging markets.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
Bringing experience to life MADE BY YOU is the creative message that runs through Unilever’s global employer brand. It’s designed to bring the Unilever experience alive for their potential employees. It shows what the business wants to achieve. The wide range of options and possibilities they have to offer and significant to talent: the impact they can have.
REFINE THE FORMAT
CREATE COOL FORMATS
Real stories MADE BY YOU uses stories drawn from across the Unilever business. Real stories from current employees that gladly share and promote the uniqueness of working for the company.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
Because of extended editorial and creative work by Rik Blokland and a lean and mean two-men crew, we managed to shoot two portraits a day. That way the impact on the cooperating employees was limited.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
Storylane was commissioned by Rik Blokland Creative direction to develop and produce these stories (10) for the Dutch Market. These videos are widely used to attract new talent, for example on LinkedIn, YouTube, and events.