Discover her favorite movie, win an Ambilight TV
Achtung! thought of an original contest: guess what movie is playing, by only watching the backside colors of a Philips ambilight TV. They approached Storylane to produce the content.
BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN
Philips was looking for a refreshing way to advertise their new Ambilight series.
REFINE THE FORMAT
CREATE COOL FORMATS
The short portraits were aiming to give clues what someone’s favorite movie might be. Our director Danny came up with a tasteful visual approach to format this human interest series.
MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT
Team an experienced human interest director with a skillful DOP and full frame cinema camera.
MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY
The contest was rolled out on a dedicated online platform. The short videos contained the tips and you could also watch the full movie, in Ambilight only of course. Through a live window contenders could monitor each others guesses. The first to guess the movie won a >5.000 euro Ambilight TV.