Big stories for big clients

As one of the leading banks in The Netherlands, ABN Amro has some great stories to share. Storylane created a storytelling series around clients of the ‘Large Corporates’ and ‘Merchant Banking Division’ of the bank called ‘Green Light’.

BUILD A RELATIONSHIP
EVERYTHING STARTS WITH A PLAN

Strategic partners

The teams working for this division are strategic partners for companies involved in complicated mergers and acquisitions. These teams provide both support and advice for members of the board, as well as for entrepreneurs, in what well could be transitions that may determine the future of an organisation.

REFINE THE FORMAT
CREATE COOL FORMATS

Enriched platform

The series contain case stories told through the eyes of the client. Each episode gives us an insight in a company; its position in the current market and the process it went through during the merger or acquisition. In these films the role of ABN Amro is subordinate, the story told by the business is what counts on the storytelling platform. ABN Amro enriches the platform with info-graphics, interviews, and photography. With these stories ABN Amro claim the authority as the leading business bank in The Netherlands.

MAKE YOUR CONTENT LOOK GOOD
PRODUCE IT RIGHT

Special camera techniques

During the interviews we work with a special mirror construction that helps the subject to look into the camera, instead of the usual viewing direction (left or right of the camera). This way the interviewee looks straight at the viewer for a more direct and personal feel.

MAKE YOUR CONTENT SEEN
DELIVER IT EFFECTIVELY

The content is reused to produce short videos, in-app content, banners and mood videos. ABN Amro have gotten great response on the more than twelve episodes we produced last year, and the aim is to develop and share many more in the years to come.

Link


Client

Category

Corporate Storytelling

Length

2-3 minutes

Shooting time

2 days

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